Akwukwo ajuju di na Nhazi ihe ngosi nke oge
Peretz Rosenbaum (onye a mụrụ n'August 15, 1914, na Brooklyn, NY) ga-emesị gbanwee aha ya nye Paul Rand ma ghọọ otu n'ime ndị na -emepụta ihe ngosi kachasị ama ma dị egwu n'akụkọ ihe mere eme . A maara ya nke ọma maka akara ngosi ya na ụlọ ọrụ ụlọ ọrụ , na-ekepụta akara ngosi oge na-adịghị agafe dị ka ihe ndekọ logos IBM na ABC.
Onye Mmụta na Onye Ozizi
Rand nọgidere na-eru nso ebe a mụrụ ya ma gaa ọtụtụ n'ime ụlọ akwụkwọ ndị a kacha asọpụrụ na New York. N'agbata afọ 1929 na 1933, ọ mụụrụ akwụkwọ na Pratt Institute, Parsons School of Design, na Njikọ Ọkà Mmụta Ụmụaka.
Ka oge na-aga, Rand ga-etinye mmụta na ahụmahụ dị oke mkpa ya site n'ịkụziri Pratt, Yale University, na Cooper Union. Ọtụtụ ndị mahadum ga-emesị mata ya na ogo ndị ọzọ, tinyere ndị si Yale na Parsons.
N'afọ 1947, e bipụtara akwụkwọ Rand, bụ " Thoughts on Design ", nke na-emetụta echiche dị iche iche nke ihe osise ma na-aga n'ihu ịkụziri ụmụ akwụkwọ na ọkachamara taa.
Paul Rand & # 39; s Ọrụ
Rand mbụ mere aha maka onwe ya dịka onye mmepụta ederede, na-arụ ọrụ maka magazin dị ka Esquire na Direction . Ọbụna ọ na - arụ ọrụ n'enweghị onwe ya n'ọnọdụ ụfọdụ maka nnwere onwe okike, n'ihi yakwa, ejiji ya mara n'obodo.
Ọ bụ ezie na Rand na-ewu ewu dị ka onye nduzi nke ụlọ ọrụ William H. Weintraub na New York, ebe ọ na-arụ ọrụ site na 1941 ruo 1954. N'ebe ahụ, ya na copywriter Bill Bernbach nọ na ya na-emepụta ihe nlereanya maka onye edemede-onye mmepụta.
N'ime ọrụ ya, Rand ga-emepụta ụfọdụ n'ime ihe ndị a na-echefu echefu n'akụkọ ihe mere eme, gụnyere logos maka IBM, Westinghouse, ABC, NeXT, UPS, na Enron. Steve Jobs bụ onye ahịa Rand maka aha NeXT, bụ onye ga-emesị kpọọ ya "mkpuru egwu," onye "na-eche echiche miri emi," na nwoke nke nwere "obere ihe mpụga ya na ụbụrụ ọchị."
Rand & # 39; s Mbighe aka
Rand bụ akụkụ nke ijegharị na narị afọ 1940 na afọ 50 nke ndị na-emepụta ihe American na-eji ụdị mbụ ha. Ọ bụ onye bụ isi n'ime mgbanwe a nke na-elekwasị anya na ndepụta freeform nke na-arụtụghị nke ọma karịa atụmatụ a ma ama nke Europe.
Rand na-eji mkparịta ụka, foto, ihe osise na ihe pụrụ iche nke ụdị iji tinye ndị na-ege ya ntị aka. Mgbe ị na-ele otu mgbasa ozi Rand, a na-agba onye na-ele anya ka ọ na-eche echiche, na-emekọrịta, ma na-akọwa ya. Site n'iji amamihe, ihe na-atọ ụtọ, ihe na-adịghị mma, na ihe ize ndụ na-abịakwute iji ụdị, ohere, na ọdịiche dị iche, Rand mepụtara ahụmahụ ọkachamara pụrụ iche.
Enwere ike itinye ya n'ụzọ dị mfe na n'ụzọ ziri ezi mgbe Rand nọ na otu n'ime mgbasa ozi mgbasa ozi Apple nke kwuru, "Ndị dị iche iche dị icheiche," nke ahụ bụ kpọmkwem ihe o mere. Taa, a maara ya dị ka otu n'ime ndị na-esote 'Swiss Style' nke ihe osise.
Ọnwụ
Paul Rand nwụrụ ọrịa cancer na 1996 mgbe ọ dị afọ 82. N'oge a, ọ na-ebi ma na-arụ ọrụ na Norwalk, Connecticut. Ọtụtụ n'ime afọ ndị o mechara jiri oge dee ya. Ọrụ ya na ndụmọdụ ya maka ịbịaru ihe ngosi mara mma na-adị ndụ iji kpalie ndị na-emepụta ihe.
Isi ihe
Richard Hollis, " Ekepụta Ekepụta: A Concise History. " Thames & Hudson, Inc. 2001.
Philip B. Meggs, Alston W. Purvis. " Meggs 'History of Design Design ." Nkeji nke anọ. John Wiley na Ụmụ, Inc. 2006.